UAE’s Dubai Holding Entertainment...

China OTA Trip.com to promote Dubai's top tourist attractions

China is an important source market for Dubai in the UAE, reflected in a new partnership between online travel agency (OTA) Trip.com and Dubai Holding Entertainment.

Before the onset of the pandemic, China was Dubai's fifth largest tourist source market, and the emirate is again proving popular as Chinese outbound tourism recovers.

The UAE started granting visas on arrival to Chinese visitors in 2016, with more than 764,000 taking advantage in 2017. In the first four months of 2024, almost 290,000 overnight visitors arrived from China, a 101% increase compared to the same period the previous year.

Trip.com Group will become the preferred partner in China for Dubai Holding Entertainment’s attractions, which pulls in millions of visitors each year.

Top attractions include giant multicultural shopping, dining and activity park Global Village; Wild Wadi waterpark; the landmark Inside Burj Al Arab Tour; The Green Planet rainforest experience; and theme parks Motiongate, Real Madrid World and Legoland Dubai.

Then there’s Ain Dubai, the largest and tallest Ferris wheel in the world, and The View Palm Jumeirah observation deck on Dubai’s most famous man-made tree-shaped island.

Ain Dubai

Dubai welcomed 16.79 million overnight visitors in the first 11 months of 2024, an increase of 9% compared to the same period in 2023.

Western Europe was the top source region for tourists to Dubai in this 11-month period, accounting for 20% of the total number of visitors (3.298 million), followed by South Asia with 17% (2.858 million) and GCC countries 15% (2.5 million).

According to the Top 100 Travel City Index by Euromonitor International, Dubai continues to lead with international arrivals on the rise, especially from China, strong hotel occupancy rates and increased focus on cultural and eco-tourism.

Through the partnership, Trip.com Group’s global users will be able to access exclusive deals and packages for Dubai Holding Entertainment’s attractions – providing a further boost for tourism to the UAE.

For more information, visit www.dubaiholding.com

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