Cartier and EHL partner on luxury...

First Specialisation in Luxury Experience Management course will run this September

Luxury fashion house Cartier and the renowned EHL Hospitality Business School will partner on a luxury training curriculum for hospitality professionals.

Cartier will serve as the official corporate partner for the EHL Master in Hospitality Management (MiHM) with a specialisation in luxury experience management.

The partnership and curriculum also aims to address emerging trends, such as purpose-driven luxury, sustainability in luxury and evolving consumer expectations, and will incorporate principles of luxury marketing, finance and operations into the curriculum.

In an statement, the companies said: "This collaboration underlines the pioneering spirit of both institutions and their shared dedication to excellence."

EHL Hospitality Business School dean Achim Schmitt said: “Our collaboration with Cartier represents a significant enrichment of our educational offerings, providing our students with unparalleled access to the luxury sector.

"Through field and industry discovery expeditions, immersive experiences and expert lectures provided by Cartier, our students are uniquely positioned to conceptualise and create cutting-edge luxury experiences.”

Cartier SVP, chief human resources officer Béatrice Wenzel Lux Kronig added: “Cartier is committed to nurturing the next generation of luxury professionals. This partnership with EHL Hospitality Business School will help us to develop exceptional talents who can drive innovation and excellence in the luxury industry.”

The MiHM's Specialisation in Luxury Experience Management will begin in September 2024. Applications are now open.

For more information, visit www.ehlgroup.com

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