British Airways to improve Executive Club programme

British Airways to improve Executive Club programme

Collecting Avios points will be simplified from 18 October 2023

The way customers collect British Airways' Executive Club loyalty programme points, called Avios, will be updated from 18 October 2023, adding the ability to accrue Avios on ancillary purchases.

Members will soon be able to collect Avios when purchasing additional items such as upgrades, pre-paid seat selection and excess baggage, either in advance or at the airport.

In addition, the amount of Avios collected per flight will be based on the amount paid rather than distance travelled, in a more consistent and clearer approach.

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Members booking flights from 18 October 2023 will collect the following Avios depending on their tier status:

  • Blue members will receive 6 Avios per qualifying* £1 spent
  • Bronze members will receive 7 Avios per qualifying £1 spent
  • Silver members will receive 8 Avios per qualifying £1 spent
  • Gold members will receive 9 Avios per qualifying £1 spent

British Airways director of Retail and Customer Relationship Management Ian Romanis said: “We continue to listen to our customers’ feedback and ideas to evolve our Executive Club. This is a simpler and more transparent system offering more opportunities to collect Avios than ever before and rewarding loyalty based on customers’ cash spend. It’s a tried and tested model already used by a number of global airlines, including our sister airline Iberia.”


The update to the new collection model is the latest change to the Executive Club this year. Most recently, the airline revealed a series of Avios-Only flights, with 100% of seats made exclusively available to members as Reward Seats.

In addition to flights, members can collect Avios on everyday purchases, including spending on the British Airways American Express credit card and travelling with Uber, as well as by converting Nectar points and shopping at the British Airways Avios eStore.

This new model will also apply to flights marketed by Iberia.

For more information and full terms and conditions, visit

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