Banyan Tree Group announces 2024 rebrand and pipeline

Banyan Tree Group announces 2024 rebrand and pipeline

The hotel group will mark its 30th anniversary with 19 new openings

Banyan Tree Group is evolving its corporate identity, cutting the 'Tree' to rename the company Banyan Group, ahead of growing its global portfolio of hotels and resorts.

Since 2019, the group has doubled its brand portfolio, adding Banyan Tree AlUla in Saudi Arabia; Garrya in Kyoto and Folio in Osaka, Japan; Dhawa in Ho Tram, Vietnam; Homm in Huzhou, China, and Banyan Tree Dubai in the UAE.  

Banyan Group president and CEO Eddy See said: “This brand evolution reflects our portfolio transformation from a single luxury brand to the diverse offering we have today. 

"Almost half of all countries we operate in carry a multi-branded presence, most of them high-growth travel destinations. With a keen eye on expansion, we are seizing new opportunities with our distinct brands, designed to meet evolving traveller preferences and needs in these dynamic markets.”

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The Group’s expansion in 2024 will include 19 new properties and residences. Highlights include the group’s debut of the first full-fledged Banyan Tree Veya in Mexico; its first hotel in Cambodia, Angsana Siem Reap, and the first Banyan Tree in Japan, Banyan Tree Higashiyama Kyoto.

Further enhancing Banyan Group’s multi-brand presence, additional brands are also set to debut in Vietnam, Angsana Quan Lan in Halong Bay and Garrya Mu Chang Chai, as well as in South Korea with Cassia and Homm Sokcho.

The group will also launch Laguna Lakelands in Phuket, its most ambitious nature-integrated development. Spanning 110 hectares, Laguna Lakelands will encompass a Rainforest park, more than 10km of treetop skywalks, and six distinct zones—orchard, lakeside, lagoon, valley and forest—ushering in a new era of immersive living.


In addition, during its 30th anniversary year, 2024, Banyan Group will launch Beyond, a new digital companion to its wellbeing offering, and withBanyan, a members programme that will reward engagement, interactions and actions.

The robust growth slated for 2024 has been driven by a resilient post-pandemic recovery. In 2023 The Group’s hotels achieved higher RevPAR, up by 44%, in 2023 compared to 2022, and also surpassed the pre-pandemic performance by 27% as opposed to 2019, on a same store-store basis.

“As Banyan Group celebrates our collective success over the last 30 years, we also recognise that the progress can’t stop here,” said Ren Yung Ho, Senior Vice President, Brand & Commercial at Banyan Group. “The core beliefs and values that have guided Banyan Group to this milestone will continue to underpin our growth strategy as we remain dedicated to being a force for positive change for both people and the planet.”

Banyan Group currently manages 12 global brands, 75 hotels and resorts, more than 60 spas and galleries, and 14 branded residences across 22 countries.

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