Louis Vuitton’s mascot arrives at Dubai's Atlantis The Royal hotel

Louis Vuitton’s mascot arrives at Dubai's Atlantis The Royal hotel

To mark the resort’s first birthday, Vivienne has travelled from Paris

Louis Vuitton and Atlantis The Royal have joined forces to celebrate the resort's first anniversary. 

Making her global debut in October 2017 as a collectable figurine, in February 2024, Vivienne has appeared at Atlantis The Royal as six larger-than-life statues positioned around the resort. Each has their own personal story. 

Commenting on the collaboration, Atlantis president Timothy Kelly added: “One year ago we brought Beyoncé to help us introduce Atlantis The Royal to the world, so for our first birthday we wanted to steer away from the expectations of holding another event and head towards something a little more surprising.”

In a nod to Louis Vuitton’s heritage as luxury trunk makers, the six Viviennes depict the playful character experiencing the resort on vacation, from the cosmopolitan Jetsetter Vivienne, who is never without their Pharrell Williams X Louis Vuitton sunglasses, to the curious Roller Vivienne snapping a photo next to Droplets in the lavish lobby. 

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In addition, guests can admire two 10-metre tall inflatable Viviennes located at the entrance of the ultra-luxury resort and on top of Milos restaurant.

A digital map plots the locations of the Vivienne sculptures across the resort. Once a Vivienne is located, an animated marker appears on the map.

Louis Vuitton and Atlantis The Royal have also collaborated on a limited edition collection of 18 trunk stickers to celebrate the resort’s first birthday. Guests will be gifted one collectable sticker for each night's stay until 31 May 2024, creating unforgettable memories.

Atlantis Dubai vice president, Marketing & Public Relations Hanan Eissa said: “The whole idea started with Vivienne, who is essentially an iconic and emblematic mascot for Louis Vuitton. Louis Vuitton never really played with Vivienne on a large scale before, so this is where we started."

Rooms cost from AED 2,315++ including breakfast. For more information, visit




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