The joint venture brings a B2B digital marketplace for activities and tours in Saudi
Saudi Arabia's Almosafer travel company and Asian travel and experience platform Klook have launched the first-ever holistic tours and activities platform for the KSA market, Almosafer Activities.
The launch follows the signing of an agreement between the two travel industry powerhouses in early 2022 to establish the joint venture with the purpose of creating a holistic B2B marketplace for activities in the kingdom, addressing a gap in the market, which has thus far largely seen fragmented options for bookable things to do.
The platform, which will go live for distributors in Q3 2023, supports the tourism agenda of Saudi Vision 2030 by boosting inbound and domestic tourism. The platform will also support small and medium-sized merchants by providing them with a platform and exposure to more distribution channels.
Muzzammil Ahussain, CEO of Almosafer, said: “Our new platform serves as a reliable marketplace for activities, tours, events, attractions and experiences, while providing a wealth of opportunities for merchants and distributors. Almosafer Activities will empower the travel and tourism ecosystem as a whole while further supporting the kingdom’s strategy to continuously enhance the domestic tourism offering and increase its inbound tourism footprint.”
CS Soong, VP, Corporate Development of Klook, said: “The launch of Almosafer Activities represents a significant leap forward for the industry, playing an integral role in propelling Saudi Arabia towards Vision 2030.
"Leveraging Klook's technological strengths and innovative merchant solutions, this new platform seamlessly connects the experiences sector and drives the digital transformation of merchants.
"Additionally, we are confident that this strategic collaboration will inspire and attract a larger influx of international visitors to the Kingdom, amplified by our extensive global network.”
Almosafer Activities will be able to leverage other companies under the Almosafer umbrella to distribute content. Merchants will be able to take advantage of enhanced exposure to the wide customer base of Almosafer’s consumer segment, which benefits from being the Middle East’s leading travel brand, as well as through Discover Saudi, the leading destination management company in KSA.
For more information, visit www.almosafer.com