Accor outlines plans for Saudi expansion

Hotel operator has ambitious growth plan to add 45 hotels and 9,800 rooms in the country by 2030

Accor group is set to maintain and build on its leading position in Saudi Arabia, with more than 25,000 rooms open and in the pipeline across a diverse range of brands.

From economy to lifestyle and luxury, as well as branded residences, the portfolio will be boosted with the growth of existing brands alongside the debut of new brands design-driven Tribe and Handwritten Collection.

Accor currently operates 13 brands in Saudi Arabia, spanning across the premium, midscale and economy segments, as well as luxury brands and Ennismore's lifestyle collective. Brands include Ibis, Novotel, Adagio, Mercure, Mövenpick, Swissotel, Pullman, Raffles, Fairmont, Sofitel and Banyan Tree.

The operator has firmly established its presence in the Holy Cities, with a diverse range of accommodations across 13 hotels, including: Swissôtel Makkah; Raffles Makkah Palace; Pullman ZamZam Makkah; Mövenpick Hotel & Residence Hajar Tower Makkah, and Makkah Clock Royal Tower, A Fairmont Hotel.

Raffles Makkah Palace Suite

Adding to this collection, Mercure Makkah Al Aziziya debuted during the Hajj season in 2023, followed by the introduction of Mercure Makkah Al Aziziya.

Upcoming hotels include Fairmont Rua Madinah and Abraj Omar Hotel & Residences Makkah – MGallery Collection, both set to debut in 2027.

Accor's alignment with the kingdom's goals remains a key driver in its development strategy, penetrating the market within both key locations and exciting new destinations, such as The Red Sea, AlUla and NEOM.

At The Red Sea development, Accor is set to launch an extraordinary lineup of brands including Raffles, Fairmont, Faena and Ennismore’s SLS, delivering luxury and lifestyle experiences on 200km of untouched coastline.

Throughout 2024, Accor is poised to unveil a series of new properties, adding over 635 rooms across the premium, midscale, and economy segments.

The group will also introduce three luxury and lifestyle properties over the next 12 months: Sofitel Riyadh (388 rooms), Ennismore’s Rixos Obhur Jeddah (247 rooms) and SO/ Hotel & Residences Jeddah Tahlia (147 keys), expanding the network even further.

Accor's commitment to fostering and developing the hospitality sector from the grassroots level is evident in its strategic partnership with the Ministry of Tourism in Saudi Arabia and its 'Tamayyaz by Accor' programme, which provides graduates with a clear path to career advancement in hospitality.

With 41 properties and more than 16,000 rooms currently operating in the kingdom and a robust development pipeline with an ambitious growth plan to add more than 45 hotels and an additional 9,800 rooms in the country by 2030, Accor remains steadfast in its commitment to the Saudi market.

For more information, please visit group.accor.com

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