Accor launches Global Leadership Council

GLC advisory board aims to boost corporate travel

Accor, together with executive travel managers and buyers from 17 leading international corporations, have launched the Accor Global Leadership Council (GLC), an advisory board aimed at shaping the future of corporate travel. 

Established to develop a forward-thinking vision for business travel and meetings, the GLC intends to connect business leaders responsible for corporate travel from diverse industries with senior executives from Accor. 

Council delegates include representatives from sectors including financial services, engineering, manufacturing, transportation, energy, professional services and technology. 

GLC delegates have a combined employee base of more than 2.7 million travellers,

RELATED:
Hoteliers accuse Booking.com of "unfair business practices"
Zytlyn and Holibob join forces to help market Middle East travel and tourism products
AlUla makes tourism history in Middle East

The GLC advisory board has discussed shifting corporate traveller expectations; the importance of recognition, personalisation and B2B-focused loyalty; sustainability; emerging traveller trends, and the impact of distribution and pricing.

The board agrees the top three priorities for business travel are:

1. Traveller experience and well-being, including corporate employee engagement, wellness, traveller security and digital efficiencies.
2. Cost management and optimisation, including programme compliance, pricing, cost-reduction and cost avoidance.
3. Sustainability, including sustainable action, carbon budgets and DEI (diversity, equity and inclusion)

Accor’s SVP Sales, Middle East, Africa, Asia-Pacific, Antony Meguerdijian said: "The dynamics of international and corporate travel in the Middle East, Africa and Asia Pacific region are evolving rapidly.

“Travel and tourism is undergoing a profound transformation, driven by an increased focus on flexibility, sustainability, cost and personalisation. At Accor, we're committed to not only meeting these needs but also anticipating them, ensuring that every journey is as enriching and impactful as the destination and travel intent itself.”

Accor CCO MENA, Kerry Healy

Kerry Healy, Chief Commercial Officer for Accor in the Middle East, Africa and Asia Pacific, added: "Our recent events in the Middle East, Africa and Asia Pacific underscore Accor's unwavering commitment to fostering strong relationships with our partners and communities. We are honoured to support some of the fastest-growing and most ambitious countries in prioritising their tourism economies.”

For more information, visit www.accor.com

FIND OUT MORE