Abu Dhabi to boost position as leading business events destination

Abu Dhabi to boost position as leading business events destination

The emirate aims to promote itself as a global hub for B2B gatherings

Abu Dhabi Convention and Exhibition Bureau (ADCEB), part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has signed a Memorandum of Understanding with ADNEC Group, owner and operator of the largest exhibition venue in the Middle East, the Abu Dhabi National Exhibition Centre.

The established ADCEB and ADNEC Group Joint Fund is a continuation of ADCEB’s strategy to harness public-private partnerships to increase B2B events in the UAE capital and incentivise travel to the emirate. 

The fund will provide additional financial incentives and support to corporate meeting planners while reinforcing the message that Abu Dhabi is a safe destination that's fully open for business tourism. 


DCT Abu Dhabi director general for Tourism HE Saleh Mohamed Al Geziry said: "This partnership with ADNEC Group is a tremendous step in further solidifying our position as a leading global destination for business events of all kinds. 

"With ADCEB’s experience and expertise and ADNEC Group's impressive portfolio of event, tourism and hospitality assets, together we can create the ultimate destination package that showcases the best of the emirate and attracts ever greater numbers of large-scale and high-profile events to Abu Dhabi."

ADNEC Group managing director and group CEO Humaid Matar Al Dhaheri added: “We are pleased to partner with the Abu Dhabi Convention and Exhibition Bureau to launch the joint fund for organisers of international corporate meetings and events, who are interested in holding their events at the Abu Dhabi National Exhibition Centre. 

"This comes as part of our efforts to strengthen the business tourism in Abu Dhabi and the UAE, and attract more companies to choose Abu Dhabi as an ideal destination for hosting any meetings, conferences, exhibitions or events of any size.”  

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ADCEB’s existing initiatives that have enhanced and accelerated the MICE sector include Advantage Abu Dhabi Meetings & Incentives 2.0, an upgraded programme that stimulates MICE activities in the region, as well as the MICE Agencies Reward Scheme, targeting intermediaries such as agencies, planners and travel management companies with training, industry updates and the latest products. 

For events planned between 1 May 2023 and 31 December 2024, applicants can submit their inquiries to either ADCEB or ADNEC Group for eligibility of support towards their events through the ADCEB-ADNEC Joint Fund.

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