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Partnership will help streamline cabin pricing
Virgin Voyages has partnered with IDeaS Revenue Solutions to introduce a new revenue management solutions to the cruise industry.
The collaboration will see IDeaS work with Virgin to develop a Records Management System (RMS) solution.
Key benefits of this partnership include forecast modelling to more efficiently determine the right booking curve so that cruise lines and commercial teams can dynamically adapt to trends and streamline cabin pricing.
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Virgin Voyages’ Vice President Revenue, Jessica Fleisher, said: “We came to IDeaS because we saw the power of science-driven automation and the results delivered to the hotel industry.
“As a visionary in the cruise industry, we see the value of sophisticated revenue management so it was only fitting we should partner with the pioneer of RMS technology.”
Sanjay Nagalia, co-founder and Chief Scientist, IDeaS, said: “IDeaS is excited to work with Virgin Voyages as we make this proof of concept a reality.
"By helping them gain key insights into dynamic forecasting and pricing, we believe we will help usher in a new era for the entire cruise industry. We couldn’t be prouder to work with this exciting and forward-thinking team.”
For more information, visit ideas.com/cruise-lines
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