UAE-based Global Hotel Alliance partners with Regent Seven Seas Cruises

UAE-based Global Hotel Alliance partners with Regent Seven Seas Cruises

GHA Discovery members will earn rewards for stays on the cruise line's luxury ships

Global Hotel Alliance (GHA) is taking its award-winning loyalty programme, GHA Discovery, to the seas by entering into a landmark partnership with Regent Seven Seas Cruises (Regent), based in Miami, Florida.

This exclusive agreement marks the first time a cruise line has partnered with GHA, bringing together two leading luxury brands in the travel sector.

GHA Discovery members, who have access to 800 hotels, resorts and palaces operated by 40 hotel brands in 100 countries, are rewarded with the programme’s innovative rewards currency, Discovery Dollars (D$1 equal to US$1).

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Through this exclusive partnership, the programme’s 24 million members will now enjoy the additional benefit of earning D$ by reserving a voyage with Regent and will be able to redeem those benefits in any GHA hotel, resort and palace.

GHA Discovery members who reserve a Regent cruise will also be fast-tracked to GHA Discovery Titanium status, which provides a number of benefits, and receive a welcome gift of champagne and chocolates on their reserved voyage.

GHA CEO Chris Hartley said: “This strategic partnership will expand our reach, provide more choice and rich new benefits to our customers; and for GHA, it will drive significant enrolments notably from key markets such as the US, generating incremental revenue to our hotel brands.”


For every Regent booking made by a GHA Discovery member, guests will be rewarded:

  • Between D$750 and D$2,500 for every Regent cruise reservation made, which can be spent at any GHA hotel or resort worldwide, valid for 12 months.
  • Fast-track upgrade to GHA DISCOVERY Titanium status, valid for more than 12 months, offering benefits such as double room upgrades, special amenities, early check-in, and late checkout at GHA hotels and resorts worldwide.
  • On-board welcome gift of chocolates and champagne with any Regent voyage reserved by a GHA DISCOVERY member.

To celebrate the launch of this partnership, GHA DISCOVERY members can collect triple rewards of up to D$7,500, redeemable at any participating GHA hotel or resort. 

The offer is valid for bookings until 30 September 2023 and cruises departing on or before 31 December 2023.

For more information, visit and 

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