Silversea reveals new brand...

Cruise line’s fresh look designed "to inspire a sense of discovery"

Luxury cruise line Silversea has revealed a new brand positioning, with the tagline ‘To Finding More’.

Now live across the company’s channels and platforms, the branding positions Silversea guests as “the creators of their own stories”.

Bert Hernandez, President at Silversea, said: “Beyond reflecting our new brand positioning, To Finding More embodies the joy of travel as a tribute to our guests, whose curiosity leads them to the farthest corners of the earth.

“It is a celebration of the places that give us a new perspective and the people we meet who inspire that perspective.

“It embraces the spirit of immersive discovery, engaging travellers as they uncover hidden wonders with us, all in uncompromised comfort.”

Silversea's new tagline

The content and marketing highlight immersive experiences, such as the cruise line’s S.A.L.T. (Sea And Land Taste) culinary programme and its service levels.

It also showcases the two Nova-Class ships, Silver Nova and Silver Ray, and the development of the world’s southernmost hotel, in Chile.

Annette Diaz, Interim Chief Marketing Officer at Silversea, part of the Royal Caribbean Group, said: “Guests choose Silversea for the unparalleled experiences that can’t be found anywhere else, and our new brand positioning brings them even closer To Finding More.

“Designed to inspire a sense of discovery, To Finding More will be seamlessly integrated across our channels, redefining luxury advertising.

“This new positioning marks a shift in what luxury travel can be – grounded in discovery, deeply connecting our brand and guests to the stories, cultures, experiences and moments that only Silversea can offer.”

To partner with Silversea call UAE +971 4 331 4299, KSA 800 897 1419, or email book@rccl.ae. For more information, visit silversea.ae

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