Agents urged to book 'sooner rather than later' to avoid higher costs
Rising flight prices will show the value of taking a cruise instead of a land-based holiday, industry experts have said.
Ben Bouldin, Royal Caribbean International vice-president for Europe, the Middle East and Africa, has argued the value of a cruise is “incredible” when comparing the price with that of flights, accommodation, food and drink during a land-based holiday.
He urged travel agents to emphasise that value to those customers who are considering booking a land-based holiday, and to break down the cost and show them what they can get for their money on a cruise.
Bouldin, who is also the chair of Clia, said: “The inherent value of a cruise holiday is clear: for what we offer, it is incredibly good value for money. This year, we will likely see flight prices increase – and if you look at the cost of going overseas on a land-based holiday, you’ll see cruise will fare well against it.”
Chief executive of Cosmos and Avalon Waterways UK, Giles Hawke said: “If you pay US$770 for a return flight to a destination, but can do a fly-cruise for only slightly more, then people will really see the value of the cruise.”