Princess Cruises signs 5-year partnership with Xponential Fitness

Princess Cruises signs 5-year partnership with Xponential Fitness

The agreement will see the cruise line offering customisable guest fitness experiences at sea

Princess Cruises has signed an exclusive five-year licensing agreement with Xponential Fitness, a global franchisor of boutique fitness brands.

During the agreement’s five-year term, a minimum of eight Xponential brands will be made available onboard each of Princess’ 15-ship fleet, resulting in a minimum of 120 licensed studio experiences across the Princess fleet, including Xponential’s Club Pilates, Pure Barre, Yoga Six, CycleBar, Row House, AKT Dance and StretchLab brands.

Commenting on the announcement, Princess Cruises president John Padgett said: “Our goal is simply to provide the best vacation experiences in the world at the best value. Blending Xponential’s unmatched boutique fitness brand portfolio with OneSpaWorld’s beautifully-curated fitness programme, developed over the course of our 25-year exclusive collaboration, allows us to align the most iconic brand in cruising with the best and most comprehensive offerings in the fitness industry."

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XPASS at Xponential Fitness president  Danyal Ali added: “This partnership will broaden the fitness experience available to the millions of guests who sail on Princess. Our wide variety of fitness offerings, ranging from stretching to cycling, will provide everyone, including avid Xponential members and first-timers, the opportunity to experience our brands in addition to the existing extensive suite of OneSpaWorld services offered on board. 

"We look forward to working closely with OneSpaWorld to create extraordinary value for Princess and its guests. Clearly, the strong synergies among Princess Cruises, Xponential Fitness, and OneSpaWorld will create value for all involved in the partnership.”

In addition to the onboard Xponential brand studio classes, Princess will make Xponential Fitness’ XPLUS virtual on-demand studio class subscription service available in more than 23,000 staterooms on Princess’ proprietary digital content platform, OceanView. 

Princess guests don't need to be Xponential Fitness members to experience in-studio live classes and in-stateroom on-demand classes and can continue their onboard experience post-cruise through XPASS at exclusive Princess discounted prices.


Further, Princess will integrate customised equipment packages from Xponential Fitness partners to complement its onboard boutique studios, and will also make Xponential Fitness merchandise available in onboard retail stores and on Princess’ industry leading on-demand location-based services platform OceanNow.

Princess Cruises will also become the first Xponential Fitness corporate wellness partner with live studio classes and virtual on-demand subscription fitness programming made available at exclusive discounts to Princess Cruises’ more than 30,000 employees.

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