Ponant announces senior appointment

Sarina Bratton will take on the role of senior strategic advisor and honorary chairwoman of Asia Pacific

Ponant has announced the appointment of Sarina Bratton as the company’s senior strategic advisor and honorary chairwoman Asia Pacific.

As Ponant’s senior strategic advisor, Bratton will work closely with global CEO Hervé Gastinel on strategic opportunities, including mergers and acquisitions, market intelligence and market development.

Sarina Bratton was previously the line’s Asia Pacific executive chair.

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Commenting on the appointment, Gastinel said: “The growth of Asia Pacific has had a profound effect on the accelerated growth of the company, since the acquisition by Artémis in 2015. 

"In working closely with Sarina, I have the utmost respect for her as a person and as a professional. She leads by example, listens intently, acts with integrity and puts a strong emphasis on supporting everyone around her.” 

Widely regarded as a visionary businesswoman, Bratton has drawn on her passion for discovery to redefine the concept of small-ship luxury cruising.

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Bratton joined Ponant 10 years ago and established the business entity and structure in Australia and Asia Pacific. At the time, the company had four ships and APAC revenue was less than 1%. Now, the business has 13 ships, with a 14th in development, and APAC revenue represents 20%.

Bratton commented: “It has been personally rewarding to see the company grow, our people grow, and the meaningful contribution our operation brings to Australia and Australians.”

Ponant’s fleet includes a three-masted sailing yacht Le Ponant and the company’s newest vessel, the world’s only luxury icebreaker, Le Commandant Charcot.

For more information, visit www.ponant.com