Explora Journeys reveals details of elevated cruise retail experience

Explora Journeys reveals details of elevated cruise retail experience

From fashion to fragrance, more than 30 niche luxury brands will be available on board

Explora Journeys has announced that Explora I will offer a distinctive retail experience called The Journey. 

Inspired by the ‘Ocean State of Mind’ and influenced by the destinations the ship will visit, The Journey will feature a collection of more than 30 artisanal brands that share Explora's commitment to caring for the planet and its people.

The Journey's retail offerings will be supplied by partners with official documentation – such as B Corp Certification or The Butterfly Mark – guaranteeing a sustainable approach to their production practices.


The collection will include fragrances and skincare, ready-to-wear fashion lines and accessories, homeware and fine food and drink, with as focus on small, niche, luxury brands.

The Journey concept was born in Geneva, an epicentre of luxury goods, in Switzerland, the birthplace of luxury hospitality. True to its European heritage, a selection of the best niche Swiss brands will be present in store. 

Caran d'Ache, Dr. Levy, Pink Maharani and Zimmerli echo the same ethos of care and consideration for people and planet as are espoused by Explora Journeys. 

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Additional luxury brands will be announced soon, and The Journey will sell items exclusively designed for Explora Journeys and only available onboard Explora I.

Explora Journeys head of retail Adrian Pittaway said: “Carefully designed for a calm and relaxing shopping experience, the spotlight will always shine on the chosen brands and products, and their provenance."

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