Cunard introduces capsule cruise collection with Circle of Style

Cunard introduces capsule cruise collection with Circle of Style

The collection draws inspiration from cruise couture fashion that has evolved since the 1900s

To celebrate 100 years since cruise collections first became part of the fashion scene, Cunard has partnered with Bay Garnett and pre-loved styling service Circle of Style to create the ‘Cunard Capsule Cruise Collection’. 

Cunard and Circle of Style are offering style aficionados a chance to create their own pre-loved cruise wardrobe ahead of their next voyage with a bespoke styling service. 

The first 100 people who visit and follow the instructions will gain exclusive access to the styling service. Winners will be paired with an expert at Circle of Style who will create a wardrobe drawing inspiration from the Cunard Capsule Cruise Collection that the passenger may purchase for use on their next cruise.

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Known for his work in the field of second-hand fashion, Bay Garnett said: “Fashion from the past gives a rich and vibrant tapestry for ideas and inspiration. I frequently draw inspiration from fashion moments of the past spanning several decades to reimagine contemporary looks. The process of curating 10 stylish and contemporary ensembles – each inspired by the quintessential fashion moment of its respective decade – has been a fascinating project.”

The Cunard Capsule Cruise Collection is inspired by Cunard’s extensive archive. From the prim and proper 1900s through to the bold colour of the 1970s and the contemporary cool of the 1990s, each piece within the collection celebrates the style of its decade, with a modern twist perfect for present day style enthusiasts.


Within the capsule wardrobes will be a selection of pre-loved pieces from designers such as Chanel, Burberry, APC and Alexander McQueen, all of which will be available to purchase.

Cunard president Katie McAlister said: “We’re incredibly excited to see this partnership come to life and offer customers the opportunity to celebrate 100 years of cruise couture with us. Fashion has always been and remains an important part of cruising heritage and therefore this collection embraces history in a relevant yet modern way in true Cunard style.”

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