Saudi’s first cruise line aims to offer a "premium experience from booking to boarding"
Cruise Saudi’s Aroya Cruises has announced that it will be collaborating with ship architects and designers SMC Design and Partner Ship Design (PSD) on the look for the new Muslim-friendly cruise line.
Commenting on the announcement, Cruise Saudi CEO Lars Clasen said: “We're delighted to be working with some of the best visionary innovators in cruise ship design for our premium cruise offering, Aroya Cruises.
"Working with sector-leading experts such as SMC Design and PSD will play a crucial role in ensuring that AROYA Cruises offers a comfortable, luxurious and inspiring environment in which passengers can enjoy the highest standard of service and facilities.”
SMC Design has been chosen as the lead designer for the refurbishment project and will provide interior and architectural design, branding and art consultancy. Based in London, the established firm is reputed to be a pioneer in maritime interior design.
Hamburg-based PSD has been assigned by Cruise Saudi as a "partner designer". PSD provides ship design and building services, with expertise in new ship builds, refurbishments and conversions of cruise ships, river cruises, yachts and ferries.
As a design partner for AROYA Cruises, PSD will execute interior design and engineering support.
Aroya Cruises is Saudi’s first cruise line, targeting nationals, as well as expats and regional guests.