The new cruise line will support Saudi's tourism vision
Saudi's Public Investment Fund (PIF) has unveiled its latest tourism project, AROYA Cruises, with plans to expand Saudi's cruise tourism market.
AROYA Cruises will offer passengers the opportunity to explore Saudi from the sea.
With a commitment to showcasing Arabian experiences, AROYA Cruises itineraries and excursions will reflect the country's cultural heritage and natural beauty, providing an immersive journey, designed and tailored to reflect its brand values of inspiration, enrichment, generosity and respect.
"This momentous step marks a historical milestone in Cruise Saudi’s ambitious strategy to create a premium cruise ecosystem in Saudi, in line with the country's Vision 2030,” said Lars Clasen, CEO of Cruise Saudi, pictured above.
"AROYA Cruises will be operating as an autonomous brand within the Cruise Saudi portfolio, aiming to provide experiences and services specifically designed to embrace Arabian preferences."
Cruise Saudi’s strategic goals are to welcome 1.3 million cruise visitors by 2035 and provide 50,000 direct and indirect jobs.
Ghassan Khan, leading the project, said: “This is an extremely exciting time. It is a privilege to bring this cruise line to launch as a core element of Saudi’s development as an international cruising destination.”
AROYA Cruises itineraries and packages are currently under development and will be announced at its commercial launch to be held in the coming months.